Finansial dan akuntansi
è Peramalan kecenderungan bunga bank
è Kajian merger dan akuisisi
è Kajian resiko dan keuntungan
è Analisis portofolio
è Penentuan nilai modal
è Penentuan BEP
è Analisis biaya
è Optimasi biaya produksi
Manajemen dan perilaku organisasi
è Manajemen mutu terpadu
è Kepuasan kerja
è Gaya kepemimpinan
è Efektifitas organisasi
è Kajian struktur organisasi
è Iklim organisasi
è Komunikasi organisasi
è Time and motion study
è Potensi pasar
è Analisis pangsa pasar
è Analisis segmentasi pasar
è Efektivitas pemasaran
è Peramalan penjualan
è Kajian saluran distribusi
è Pengujian efektivitas produk baru
è Brand mapping
è Efektifitas periklanan
è Perilaku pembelian
è Kepuasan pelanggan
Secara lebih rinci, pertanyaan-pertanyaan seputar riset bisnis khususnya dalam bidang pemasaran diantaranya adalah:
Market segmentation studies
§ Who are my customers ?
§ What is the size of their population ?
§ Who many percentage in female ?
§ What are their age, races, income, educational level ?
§ What are their occupation, skills, interests and hobbies ?
§ Haw many children do they have ?
§ Do they have pets ?
§ Where do they live and work ?
Purchasing power and buying habits
§ How many rupiahs amount spent on purchases or products or services similar to mine ?
§ What is their current usage of my services ?
§ When do they purchase ?
§ Where do they shop ?
§ Why they decide to buy ? how often do they buy ?
§ How much do they buy at a time ?
§ Do they rent or own their home ?
§ What type of cars do their drive ?
§ How often do they eat out ?
§ How do they typically spend their disposable income ?
§ What methods of payment do they use ?
§ How strong is their credits ?
Psychological aspects of the markets
§ What reaction of the market to my programs or services ?
§ How does the market compare my company to others bussiness ?
§ What qualities and characteristic do my customer seem important ?
§ What are the deciding factor in making a purchase ?
§ Do their only want the best for their family ?
§ Are they looking for convience and time saving devices ?
§ Are they concerned with wow they are perceived by others ?
§ Do their demand incentives customer service ?
§ Are they only concerned with the lowest price ?
§ What medias are they exposed ?
§ What confuses my customers and prospects ?
Market place competition
§ Who are my primary competitors of the market ?
§ How do they compete with me ?
§ What are their strenghts and weakness ?
§ Are profitable opportunities base upon their weakness?
§ What are their market niche ?
§ What are makes my bussiness unique from the others ?
§ How do my competitors position them selves ?
§ Who their communicates their services to the markets ?
§ Who are their customers ?
§ How are their percieved by the market ?
§ Who are the industry leaders ?
§ What is their sales volume ?
§ Where are they located ?
§ Are they profitable ?
§ What are the current and future population trends ?
§ What are the current and future socio-economic, political trends ?
§ What effect do economic-political policies have on the my target market ?
§ What are the growth expectations for my market ?
§ What out side factor influence the industry performance ?
§ What are the trend of this market and for the economy ?
§ Is the industry growing at the plateau or declining ?